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Raaka

Raaka Chocolate

Creative direction & design
completed in partnership with
→ Andrea Trabucco-Campos
Photography by → William Mullan

Since 2010, Raaka has been crafting bold and innovative chocolate out of their factory in Red Hook, Brooklyn. By using an unroasted process, they are able to stay true to their cacao’s vibrant, fruity flavors—which are sourced from single-origin growers across the world. Taking influence from the tasting experience of Raaka’s chocolate, the rebrand establishes a world of intrigue and discovery with flavorful colors, origin-inspired landscapes and a new custom typeface. Read more about the project here.

 
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↑ We started from a strategic consideration: elevating the most important aspect of Raaka’s chocolate—their uncommon and vibrant flavors. Raaka sources their single origin cacao from growers across the world—using photography from these locations,

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We started from a strategic consideration: elevating the most important aspect of Raaka’s chocolate—their uncommon and vibrant flavors. Raaka sources their single origin cacao from growers across the world—using photography from these locations, we created abstract backgrounds that leverage color to embody the flavor profiles of each bar.

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Early in the project we found issues with Raaka’s current label placement—often being obstructed by shelf displays. While maintaining an asymmetrical structure, we repositioned the label for better on-shelf impact.

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↑ Wrapper interiors tell the story of Raaka's Transparent Trade model, educating customers about the cacao supply chain and processes.

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Wrapper interiors tell the story of Raaka's Transparent Trade model, educating customers about the cacao supply chain and processes.

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↑ Every month Raaka produces innovative small-batch bars, known as First Nibs. These bars feature dotted monochromatic interpretations of the origin-inspired artwork, depicting the formation of Raaka's inventive flavors.

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Every month Raaka produces innovative small-batch bars, known as First Nibs. These bars feature dotted monochromatic interpretations of the origin-inspired artwork, depicting the formation of Raaka's inventive flavors.

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