Since 2010, Raaka has been crafting bold and innovative chocolate out of their factory in Red Hook, Brooklyn. By using an unroasted process, they are able to stay true to their cacao’s vibrant, fruity flavors—which are sourced from single-origin growers across the world. Taking influence from the tasting experience of Raaka's chocolate, the rebrand establishes a world of intrigue and discovery with flavorful colors, origin-inspired landscapes and a new custom typeface. Read more about the project here.
We started from a strategic consideration: elevating the most important aspect of Raaka’s chocolate—their uncommon and vibrant flavors.
Raaka sources their single origin cacao from growers across the world—using photography from these locations, we created abstract backgrounds that leverage color to embody the flavor profiles of each bar.
Early in the project we found issues with Raaka’s current label placement—often being obstructed by shelf displays. While maintaining an asymmetrical structure, we repositioned the label for better on-shelf impact.