Matter

Role: Lead Designer
Creative Director: Luke Hayman
Firm: Pentagram

Matter is a digital magazine devoted to long-form journalism about everything from science and technology to politics and pop culture. Born out of a Kickstarter campaign in 2012, Matter relaunched in June 2014 as the flagship general-interest publication of Medium. The identity establishes the publication as an unique editorial brand with an irreverent tone and a sense of spontaneity.