Chashama

Role: Lead Designer
Creative Director: Luke Hayman
Firm: Pentagram

For over twenty years Chashama has brought together artists and property owners to provide space where artists can live, work and present. The new identity centers around a distinctive logotype appealing to both landowners and artists that emphasizes key letters to make the name more familiar and easy to pronounce. The identity also incorporates a graphic outline that suggests the floorplan of a building, with a door open at the right to form the letter “C.”